ABTA working with influencers to keep youngsters safe on holiday
ABTA is working with social media influencers on its latest campaign aimed at keeping young people safe on holiday following a number of deaths in recent years.
The campaign is targeting 16 to 23 year olds and provides practical safety tips, including the importance of ‘looking out for one another’ and taking care when on balconies.
ABTA has published new advice on its website as well as speaking directly to young people through an Instagram story and by working with influencers.
It is also sharing tips through its own social media channels and it is supporting the Foreign Office on a national media story about holiday safety.
Many of the campaign activities coincide with the end of school exams and are ahead of the peak summer holiday season when younger people start to head off abroad, often for the first time without their parents.
ABTA said that in recent years there have been a number of accidents involving young people, many of which have led to serious injuries and even fatalities.
It said members can support the campaign by directing customers to the online advice.
Director of destinations and sustainability Nikki White said: "For many young holidaymakers this will be the first summer they have travelled abroad with friends and while it’s important to have fun, there are a number of simple steps they can take to help them stay safe on holiday.
"Our campaign is speaking directly to these holidaymakers encouraging them to look out for one another and take care while they are away, such as being careful when on their balconies, this will help them have a great time and a memorable trip for all the right reasons."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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