Accor finds the right Formule at Sydney Airport
SYDNEY – A 13.7 percent increase in room sales at Formule 1 Sydney Airport for January 2010 (compared to January 2009) has justified the $7 million investment in new accommodation at the Formule 1 Sydney Airport.
The Formule 1 Sydney Airport has added a new wing of 70 rooms, which has increased the size of the hotel to 200 rooms.
The new year period has attracted significant international patronage, with strong support from the UK, Ireland, Eastern Europe and New Zealand.
The hotel is now the largest Formule 1 outside Europe, and features the latest Formule 1 concept for rooms and public areas.
A revival in Sydney’s tourism as well as growth in business travel and low-cost air carriers are cited as the major reasons for the growth in business.
Accor vice president Australia, Simon McGrath, said that budget air travel between major Australian cities had really taken off in the last few years and the group’s Formule 1 hotels at airport locations had been stand-out performers in a difficult year.
“In the five years since it opened, the Formule 1 at Sydney Airport has seen an increase in bookings from business travellers seeking affordable airport accommodation and is now attracting an even greater percentage of international guests, in addition to the strong demand from regional travellers,†said McGrath.
Formule 1 Sydney Airport is the first hotel in the precinct to feature an arrivals and departures monitor in reception to ensure guests always get to their flights on time.
Ian Jarrett
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