Accor given a quality tick
An expansion of the T-QUAL Accreditation Programme in Australia will allow large tourism organisations, such as hotel chains, airlines and restaurant franchises, to become accredited and display the T-QUAL Tick.
Under a pilot scheme conducted by the Tourism Quality Council of Australia, Accor Hotels is the first large tourism organisation to gain T-QUAL Accreditation and the ability to display the T-QUAL Tick.
With the addition of Accor Hotels, 12,600 operators are now T-QUAL accredited.
The T-QUAL Tick, launched in April 2011, is Australia’s first national tourism quality symbol and a visible sign to consumers that a tourism business is committed to the customer-quality promise.
Minister for Tourism, Martin Ferguson said, “With so many choices for travellers here and overseas, it’s more important than ever that quality tourism businesses are distinctive. The T-QUAL Tick offers that.
“A national symbol of quality is good for consumers because value-for-money choices become more visible, and it’s good for those who strive for the rewards that come from reaching the levels of quality and customer service that consumers expect.”
Ian Jarrett
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