Accor takes two Tabua awards at BFTE
Hotel group Accor took out two awards at the Air Pacific Tabua Marketing Awards held at BFTE in Fiji recently.
Air Pacific’s Poster, Brochure and Media Awards recognises those in Fiji and around the world who have spent considerable time and effort to create a superior product to promote Fiji or a South Pacific Island.
The Accor group was awarded first place for the CD ROMs and DVDs category, winning with its Accor Race to Survive to Cure Kids DVD, which showcases this iconic event.
The Race to Survive is a five day endurance event involving teams of Accor staff from New Zealand, Australia and Fiji taking on extreme physical challenges to raise money for basic medicine and equipment for the children’s ward of Fiji’s Lautoka Hospital.
Sofitel French Polynesia – part of the Accor Group – also won for Best South Pacific Brochure in the Sales Kits category for ‘kits comprising of a folder or packaging and containing several items’. Novotel French Polynesia was also a finalist in this category.
Accor is the worldwide leader in hotels, tourism and corporate services, employing 170,000 people in 100 countries.
It offers to its individual and corporate clients nearly 40 years of expertise in its two core businesses:
Hotels: over 4,000 hotels (475,000 rooms) in 90 countries (including 150 hotels and resorts in Australia, New Zealand and the Pacific under the brands Sofitel, Grand Mercure, Novotel, Mercure, All Seasons, Ibis and Formule 1) as well as backpacker hostels, travel agencies, restaurants and casinos;
Services to corporate clients and public institutions: 21 million people in 35 countries benefit from Accor Services’ products – employee assistance programs, people care and services, incentive, loyalty programs, events, food vouchers.
Report by The Mole
John Alwyn-Jones
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