Accor taps sbe for new lifestyle brand
Accor has unveiled a second lifestyle brand in a matter of days.
The latest is The House of Originals, in collaboration with sbe, which is 50% owned by Accor.
The soft brand collection will feature sbe signature properties including the Shore Club in Miami Beach, and the Sanderson and St. Martins Lane in London.
These hotels were originally part of Morgans Hotel Group which merged with sbe.
Accor says a further five properties will be added to the collection.
sbe has a portfolio of 29 hotels and more than 180 restaurants, nightlife and entertainment venues.
"The House of Originals is the perfect combination of sbe’s know-how in entertainment and F&B, and will benefit from Accor’s global platform," said Gaurav Bhushan, Accor’s head of global development.
Accor launched the TRIBE lifestyle brand earlier this week.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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