Active Hotels’ bookings soar following England’s exit from Euro 2004
Cambridge, 5th July 2004: Following England’s unfortunate defeat by Portugal, hotel reservations on-line have rocketed by over 20% according to Active Hotels, one of Europe’s leading on-line hotel booking companies. Andrew Phillipps, CEO, says “We saw the same trend during the World Cup. People tend to hold back from booking their holiday until England’s fate becomes clear. We saw a large peak in bookings on www.activereservations.com immediately after the match, presumably as people consoled themselves by booking a holiday.” When asked about UK bookings to Switzerland, he declined to comment on whether the UK public were booking or cancelling trips to Switzerland following the controversial refereeing, but added that Active Hotels is now processing over £500,000 of reservations per day throughout Europe. -End- —————————————————————————————— About Active Hotels Active Hotels is Europe’s leading online reservations provider, offering excellent hotels, prices and availability throughout Europe. The company works with over 7,000 leading European hotels, which it promotes across hundreds of websites, electronic networks and www.activereservations.com. Active Hotels is rapidly growing its hotel base to reach over 10,000 European properties by the end of 2004. The company is predicted to process over €200 million worth of bookings for hotels throughout Europe in 2004. For further information visit: www.activehotels.com. Press contact Mandy Zakhour, European Media Relations & Communications, Active Hotels Tel: +44 (0)1223 578134 Email: [email protected].
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