Active Hotels Partners With SRS-WORLDHOTELS

Active Hotels, a leading provider of online reservations to the European hotel industry, has signed an agreement with SRS-WORLDHOTELS to integrate directly with their central reservation system.

By means of this integration, Active Hotels will be able to provide bookers with hotel information, rates and availability for approximately 250 of SRS-WORLHOTELS’ properties, thereby enabling online bookers to secure online reservations across twelve European countries. A further 200 SRS-WORLDHOTELS properties in key destinations around the world; including USA, Asia and Australasia will be added to the Active Hotels listing shortly.

Active Hotels has been working in conjunction with SRS-WORLDHOTELS and TRUST International to create an entirely new platform to enable the “seamless” integration of their central reservation system (CRS). The integration will provide Active Hotels with up-to-the-minute rates and availability for all hotels working with SRS-WORLDHOTELS, allowing the group to retain complete control over its inventory, rates and availability while giving Active Hotels the ability to distribute this inventory across its partner network. Active Hotels’ audience of over 1 million Internet users now have access to hotel and booking information for member hotels of SRS-WORLDHOTELS across twelve European countries.

Matthew Witt, COO of Active Hotels, comments, “Our partnership with the SRS-WORLDHOTELS immediately strengthens our position as a leading provider of online reservations to the European hotel market, and gives the opportunity to start providing hotel stock in virtually all the countries of interest to our partners and consumers. In addition, having completed this complex technical development, Active Hotels is now equipped with the skills and experience to undertake further large-scale CRS integrations, with a robust technical platform designed to incorporate and distribute quickly thousands of hotels.”

Michael J. Ball, CEO of SRS-WORLDHOTELS says, “We are delighted to align our growth strategy with that of Active Hotels, one of the leading providers of online reservations in Europe. Active Hotels’ extensive distribution network is likely to significantly increase the volume of online bookings delivered to our member properties.

About Active Hotels

Active Hotels is one of Europe’s leading online reservation providers to the hotel industry. It is currently processing over €130 million worth of bookings per year. Active Hotels creates mutually beneficial partnerships that enable both hoteliers and distribution partners to participate in the growing market for online hotel reservations.

Active Hotels offers the best choice of hotels and room prices available across Europe. At present, the company has over 3,500 partner hotels, with 2,500 in the UK and 1,500 in France. It is also actively growing its hotel base across Europe, in Italy, Germany, Spain, Holland, Belgium and many others. The company promotes these hotels across its 1,500 partner websites, making each hotel visible to over a million Internet users each month.

The service Active Hotels offers is easy to integrate and use and provides a reliable source of revenue for hotels and distribution partners.

Launched in Cambridge, England in 1998 by Andrew Phillipps and Adrian Critchlow with a team of just five employees, Active Hotels now has over 40 talented people working under a strong and experienced management team.

For further information on Active Hotels please visit: http://www.activehotels.com

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