Advantage launches initiative to safeguard female and LGBTQ clients
Advantage Travel Partnership has announced a collaboration with Maiden Voyage, one of the world’s leading specialists in female business travel.
The partnership, which was announced to members at Friday’s Advantage Business Travel Symposium, offers support, knowledge and expertise to help safeguard female and LGBTQ travellers.
The female traveller market is one of the fastest-growing segments of the business travel market, while a report on women in business travel, conducted by Maiden Voyage, found that 79% of respondents said that they felt underprepared to deal with a travel-related incident should occur.
Research has also shown that the majority of travel decisions are made by women, meaning effective support and advice in this area is important for a wide range of Advantage members’ consumers.
The partnership between Maiden Voyage and Advantage Travel Partnership will provide Advantage members with a number of benefits.
These will include access to a pool of experts in travel duty of care, an online corporate traveller networking platform, and exclusive access to executive briefings. Advantage members will also be able to access online and in-person training sessions on traveller safety and wellbeing at specially negotiated rates.
Advantage CEO Julia Lo Bue-Said said: "Ensuring the safety of female and LGBTQ+ visitors is vitally important, particularly with the rapid growth of the female business travel market. Maiden Voyage is a world leading specialist in this sector and together we can give our members access to their knowledge and resources, which is a really exciting and valuable development for Advantage and our members."
Longer term, Advantage Travel Partnership and Maiden Voyage will also look to offer accredited female friendly TMC status for those members looking to differentiate and excel in this area.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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