United Kingdom
United States
Asia Pacific
Aer Lingus airs first TV ads in a decade
Irish flag carrier Aer Lingus has launched a new brand campaign, currently airing on UK television.
It marks the first TV ads in more than a decade.
The communications platform and campaign is entitled, ‘You’re Very Welcome’, with the brand campaign focusing on the North of England.
This is where Aer Lingus UK operates direct transatlantic routes to New York JFK, Orlando and Barbados.
Created by creative agency Droga5, the new positioning highlights Aer Lingus as a ‘human-centric, modern airline that embodies Irish values.’
It followed an extensive brand review.
It launched in Ireland earlier this year and will also be rolled out to the US market later in 2023.
The new tagline ‘You’re Very Welcome’ was revealed for the first time in Ireland earlier this year.
“This is the start of our new story. Aer Lingus is an iconic Irish brand, and our ambition is to reach new markets in 2023,” said Susanne Carberry, Aer Lingus CCO.
“We believe that Aer Lingus can be differentiated due to showcasing Irish values both at home and abroad.”
“Our new brand values will allow us to highlight more human stories of our highly valued customers.”
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference
Insights from James Ferrara on Inteletravel’s Growth and Future
Tricia Handley-Hughes on Inteletravel’s Growth and Challenges
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
EU airports bring back 100ml liquid rule
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel