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Aer Lingus airs first TV ads in a decade
Irish flag carrier Aer Lingus has launched a new brand campaign, currently airing on UK television.
It marks the first TV ads in more than a decade.
The communications platform and campaign is entitled, ‘You’re Very Welcome’, with the brand campaign focusing on the North of England.
This is where Aer Lingus UK operates direct transatlantic routes to New York JFK, Orlando and Barbados.
Created by creative agency Droga5, the new positioning highlights Aer Lingus as a ‘human-centric, modern airline that embodies Irish values.’
It followed an extensive brand review.
It launched in Ireland earlier this year and will also be rolled out to the US market later in 2023.
The new tagline ‘You’re Very Welcome’ was revealed for the first time in Ireland earlier this year.
“This is the start of our new story. Aer Lingus is an iconic Irish brand, and our ambition is to reach new markets in 2023,” said Susanne Carberry, Aer Lingus CCO.
“We believe that Aer Lingus can be differentiated due to showcasing Irish values both at home and abroad.”
“Our new brand values will allow us to highlight more human stories of our highly valued customers.”
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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