Agent magazine at BAA airports
The Global Travel Group is to distribute the autumn edition of its travel and lifestyle magazine Beyond… at BAA airports.
Readers of the magazine will be directed to the Beyond… website, www.beyondtravelmagazine.co.uk, where they can enter their postcode into the ‘Travel Agency Locator Tool’ and find their local travel agent.
Launched in March this year, Beyond… has been used as a sales tool for group members and has support from brands including Virgin Holidays, Emirates, Sandals, Jaguar, Clarins and Clinique.
Currently, the magazine’s main distribution channel to consumers is via group members. Each quarter they receive a supply of the magazine with the opportunity to add their agency details and then distribute to current and potential clients.
Jeremy Skidmore
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