AHLA campaign touts economic value of hotel industry
Sunday, 16 Feb, 2017
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Trade group the American Hotel & Lodging Association (AHLA) has launched a new publicity campaign focused on job creation and the economic benefits of traditional lodgings.
Supporting the ‘Dreams Happen Here’ nationwide campaign is data that says the industry supports eight million jobs and contributes $600 billion annually to GDP.
The economic impact analysis was carried out by Oxford Economics and seeks to highlight the hotel industry’s value to local communities and for job creation.
AHLA will hold a week of hospitality-focused events in Washington, DC to back this up.
"Hotels play an important role in each Congressional district around the country, from the jobs lodging businesses support, to the billions of dollars our members contribute to taxes and GDP annually," said AHLA President and CEO Katherine Lugar.
"Our Dreams Happen Here campaign underscores the strength and unity of our industry and more importantly the commitment and investment in the most important part of our industry: our people."
Key findings from the analysis showed guests spend nearly $500 billion at hotels and local businesses each year and hotels contribute $170 billion in local, state and federal taxes.
It also claimed more than one billion guests stay in hotels every year.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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