Air Canada committed to low-cost project
Air Canada remains committed to entering the low-cost segment of the airline industry, either by starting its own low-cost carrier or through a partnership, according to the company’s chief executive.
“If we are to transform our company to make it truly sustainable on a long-term basis, profound changes have to occur to our business model,” said Calin Rovinescu.
The carrier first disclosed its plans last year, saying it was targeting destinations in Europe, Mexico and the Caribbean.
A low-cost carrier will help the 75-year-old airline cut costs and make it more competitive with increasing numbers of low-cost carriers around the world, Rovinescu said at the airline’s annual meeting.
Airlines such as Air Canada that have been in existence for many years have cost structures that are 30-50% higher than those of low-cost airlines, Rovinescu said.
He said there are “three or four very successful models out there” that Air Canada is studying, including the possibility of launching a low-cost airline to fly to leisure destinations.
Air Canada was not intending to turn the entire airline into a low-cost carrier, Rovinescu said.
By David Wilkening, TravelMole US
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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