AirAsia launches agribusiness platform
Budget airline group AirAsia has long been looking at opportunities to move into other non-airline revenue streams.
Its latest venture is the most random diversification yet.
It unveiled Ourfarm, an e-commerce platform to connect farmers directly with food businesses.
It was launched by agriculture and food industries minister Datuk Seri Dr Ronald Kiandee, and will initially be available in the Klang Valley region around Kuala Lumpur.
Ourfarm set up as a strategic partnership with the ministry, which plans to cut out unnecessary middleman costs for more than 1,000 government contract farmers and private farm owners.
AirAsia Group executive chairman Datuk Kamarudin Meranun reckons it will be a market ‘disruptor ‘ for an industry which is badly in need of modern innovation.
"Ourfarm will help increase the profit margin of agriculture producers by eliminating the middleman cost. This platform provides a more efficient supply chain management system which supports the food security agenda of the nation," he said.
AirAsia’s value to the business venture comes from its cargo, logistics and payment capabilities, as well as leveraging its big data of customers and businesses.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
All eyes on Qatar as Qatar Airways leads a season of global events