Airline lends a hand to SMEs
Friday, 31 Jan, 2011
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British Airways has relaunched its loyalty programme for small businesses.
As well as awarding points to SMEs for flights taken, On Business will also provide free advertising to some companies with plugs appearing online, in newspapers and in emails from BA.
BA head of loyalty Ian Romanis said: “British Airways understands that the needs of small and medium sized businesses often differ from those of larger companies and that they sometimes struggle to gain the benefits that many big businesses are offered in their industry due to their size.
“Thanks to On Business they can earn points on all qualifying British Airways flights that can then be redeemed for future flights, upgrades and hotel accommodation.
“We’re also pleased to be able to give some of our SME customers the opportunity to advertise to a broader audience and in turn to drive more revenue and grow.”
The first company to benefit will be Newgate Clocks in Shropshire.
by Dinah Hatch
Dinah
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