Airline online loyalty technology under development
Amadeus is developing technology to help airlines build loyalty online and bring down call-centre costs.
The GDS, which already designs and maintains websites for a number of airlines including Lufthansa, plans to use Web 2.0 technology to improve user experience.
Philippe Der Arslanian, global director, Amadeus e-Travel Suppliers and Agents said: “It’s not just about social computing, the user experience is also at the core of Web 2.0 and we have to make sure we understand the technology to leverage it for the airlines.”
He added that Amadeus would not be creating blogs or reviews but developing mobile technology for airlines to offer travellers.
The GDS is also developing affinity-shopping tools for airlines to combine tickets with other products.
The company has already developed a rewards calendar enabling travellers to see available dates on an airline’s website when they could redeem their miles.
Etihad Airways is already using the technology.
Der Arslanian said: “We want to move forward with technology based on traveller preferences so they tell us some destinations and we give them options. This will allow airlines to increase loyalty, be more competitive online and decrease call-centre costs.”
He added that the first elements would be introduced in 2008.
Phil Davies
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