Airline scoops three marketing awards at CIMTIG
Friday, 27 Mar, 2012
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Virgin Atlantic is in winning form claiming three top marketing awards from CIMTIG.
The airline won Travel Brand of the year for its bold ad campaigns as well as advertising campaign of the year for its ‘Your Airline’s Either Got It Or It Hasn’t’ and best consumer ad with its Upper Class campaign.
Star Alliance and their Upgrade Award campaign won advertising campaign of the year (£250,000 media spend) and best poster campaign went to Visit California and their True Californians series.
Best use of digital went to Tourism Australia with Find Barry’s Key and the best direct mail went to TUI and the Thomson Holiday Seeker Programme.
Diane
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