AirMiles in £5.5m ad campaign launch
The AirMiles Travel Company launches a £5.5 million advertising campaign on Monday.
The TV advert is designed to show how easy it is to collect AirMiles through everyday spending and how they can be exchanged for a range of travel products.
The ˜Everyday to Everywhere” campaign focuses on four of The AirMiles Travel Company’s leading collection partners: Tesco, Natwest, Shell and Southern Electric.
The promotional push, costing more than £5.5 million, combines national TVwith radio stations including Virgin Radio and Xfm.
The TV and radio advertising, the first by the company in three years, will be supported by below-the-line activity including direct mail, online promotional activity on airmiles.co.uk and PR.
The focus of the mailings is to provide personalised information to six million existing customers by updating them on their AirMiles account and showing them how to redeem their AirMiles on flights, city breaks and holidays.
Duncan Olby, the travel loyalty company’s director of strategy and partnerships, said: “With 15 years leadership in the travel loyalty market and partnerships with some of the UK’s leading brands we felt the time was right to launch our first multi-partner TV ad.
“The aim of the ad campaign, through a series of rhyming couplets, is to inspire new and existing customers by showing them how everyday shopping can convert into exciting travel experiences.”
Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025