AirNZ dares to bare
AUCKLAND – Air New Zealand will show safety briefings on its domestic jet services using body-painted staff in a revamped version of its in-flight video.
The new “Bare Essentials†safety video will go live on 737 domestic flights on Monday.
Bare Essentials is a twist in the airline’s successful “Nothing to Hide†ad campaign, which has been viewed by more than two million people on YouTube.
The television commercial features pilots, cabin crew, ground staff and even CEO Rob Fyfe wearing nothing more than body paint.
The campaign is designed to highlight the transparency of Air New Zealand’s all-inclusive domestic airfares – with the message that, unlike competitor airlines, what you see is what you get.
Air New Zealand general manager marketing Steve Bayliss said, “We wanted to find a way to deliver these important pre-flight messages to our domestic travellers in a way that was genuine, engaging and fun, while meeting all our CAA and operational guidelines.â€
To mark the launch of Bare Essentials the airline has launched www.nothingtohide.co.nz, which features the new safety video, a comical bloopers version and the original television advertisements.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive