AirNZ, TNZ in new marketing alliance
Air New Zealand and Tourism New Zealand have signed a NZ$20 million-plus, one year partnership to undertake joint marketing activity promoting travel to New Zealand in selected international markets.
The investment represents an increase in planned joint marketing spend of around 80% compared with the previous financial year.
Air New Zealand has also unveiled its new aircraft livery which features the iconic official New Zealand Fern Mark, the use of which is managed by Tourism New Zealand and New Zealand Trade and Enterprise.
Air New Zealand and Tourism New Zealand will each invest more than NZ$10 million over the next 12 months in co-operative marketing activity in the key markets of Australia, China, Hong Kong, Japan, North America, the United Kingdom and Europe as well as increased activity in emerging markets such as India and Indonesia.
Tourism New Zealand CEO Kevin Bowler said: "This MoU follows the government’s announcement of a $158 million boost in tourism funding over the next four years, enabling us to enhance and expand our marketing efforts."
Ian Jarrett
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