Airports look to sell lounge access and parking through agents
Amadeus is in the early stages of trialing technology that would allow airports to sell products such as lounge access, parking and FastTrack security to passengers via the trade.
The system could also allow airports to target agents’ customers with retail promotions, such as discounts with airport restaurants and cafes or in Duty Free stores.
John Jarrell, head of airport IT at Amadeus, said trials of the technology were still in the implementation stage in a couple of European markets.
If successful, systems could be rolled out within months.
"A number of airports that have expressed an interest in it," he said.
"Airlines and TMCs have certain information about passengers and this will give airports access to that information and allow them to target market travellers."
Longer term, the technology could even allow passengers to pre-purchase Duty Free or other items from airport shops for collection on arrival at their departure airport.
Already, Amadeus is looking at developing systems which will allow passengers to order goods on board flights for collection on arrival.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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