Alila signs first US hotel with Big Sur rebrand
Asia based Alila Hotels & Resorts is set to make its first foray into the US market.
Big Sur hotel the Ventana Inn will be rebranded to Ventana Big Sur, an Alila Resort.
The Ventana has been closed ever since a mudslide took out the Pfeiffer Canyon Bridge earlier this year.
A new bridge is slated to open after the summer and the rebranded hotel will follow soon afterwards.
Alila’s parent Two Roads Hospitality also owns the Joie de Vivre brand which operated the hotel until the closure.
"As a brand that is long synonymous with opening resorts in spectacular, bucket-list destinations, it couldn’t be more fitting that Alila’s U.S. debut will be along the iconic Big Sur coastline," said Two Roads Hospitality CEO Jamie Sabatier.
It is undergoing a major refurbishment with updates to all 59 guestrooms, suites and villas, a new Spa Alila, plus an infinity-edge hot tub and Japanese hot baths.
The Sur House restaurant will also be reimagined with a new concept.
The hotel will also launch Alila guest programs such as guided walks, yoga, Tai Chi and pilates classes and 15 safari-style, canvas tents in Ventana’s redwood forest, which is now known as Redwood Canyon Glampsites.
Luxury boutique brand Alila has 12 properties across Asia and the Middle East with a further 26 new hotels slated to open through 2020.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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