Amadeus attracts more low-cost carriers
Amadeus has announced nine distribution agreements implemented in 2011 with low-cost and hybrid carriers that improve travel agents’ access to the inventory, schedules and fares of the 74 million-plus seats sold annually by these nine airlines.
Amadeus has signed distribution agreements with Air Arabia (Maroc), Air Méditerranée, flydubai, Porter Airlines and Vision Airlines. These airlines will now be bookable by travel agencies using the Amadeus system.
Porter Airlines has also signed a full content agreement along with Frontier Airlines, another North American carrier.
In Europe, Airberlin, Germany’s second-largest airline, and Norwegian Air Shuttle, a Scandinavian low-cost carrier, have extended their relationship with Amadeus and renewed their existing content agreements.
Two thirds of the international bookings of airlines on the Amadeus system are made by travel agencies and on average the yield per net booking is 66 percent higher in the travel agency channel than it is in the airline website, Amadeus said.
“The easier it is for a travel agent to access a low-cost carrier’s content the higher booking volumes that LCC will attain,†said David Doctor, director airline and travel agency distribution, Amadeus
Total bookings on low-cost carriers by travel agencies using Amadeus in the first half of 2011 increased by 21 percent compared with the first half of 2010.
Approximately 70 low-cost carriers are now bookable within the Amadeus system, including AirAsia, easyJet, Virgin America and WestJet.
Ian Jarrett
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