Amari Announces New Hotel Management Company

Amari, Thailand’s leading domestic hotel management company today announced the formation of a new corporate structure with the creation of ONYX Hospitality Group, a new management company. This strategic development allows the company to pursue its previously announced expansion plans, moving beyond Thailand to pursue hospitality management opportunities in the Asia Pacific and Arabian Gulf regions.

At the same time, ONYX Hospitality Group also announced the launch of two new hotel brands: a luxury brand, Saffron and a select services offering named Ozo. These will complement the established mid to upscale Amari brand which underwent a significant revitalisation programme in October 2009.

Jointly announcing this development, Mr. Yuthachai Charanachitta, Owner of ONYX, commented: “We will be investing USD$44.1 million in a corporate growth strategy which will see new properties introduced across the portfolio of brands. We want to position ONYX as a market leader in hospitality management in the Asia Pacific region.”

Chief Executive Officer, Peter Henley added: “Recognising the competitiveness in today’s hospitality industry, we realised that to maintain and develop our position we needed to create a long-term plan to take the company forward.”

“ONYX has been introduced as a platform for us to provide hotel owners and developers with a broader choice of hotel brands as well as a range of hospitality management services. The brands are individually distinctive yet complementary in terms of positioning and value and are based on traditional Asian hospitality excellence.”

Saffron
ONYX’s international luxury offering is a fresh new brand born out of cultured sophistication, yet modern and innovative in concept.

Already under construction and scheduled to open its doors in 2011, the first property in the Saffron portfolio will be named the Oriental Residence Bangkok

Amari
The centrepiece of the ONYX portfolio, Amari was relaunched in late 2009 to reflect the colours and rhythms of modern Asian hospitality, catering to both leisure and business travellers and embodying Asian flair, modern perspective and a down-to-earth vibe.

There are currently 11 Amari properties in key tourism destinations throughout Thailand including Bangkok, Chiang Mai, Pattaya, Phuket, Koh Samui, Krabi and Koh Chang.

In September 2010, the opening of Amari Residences Bangkok will fully showcase the group’s revitalised brand positioning.

Ozo
This new hotel brand will offer a fresh take on select services for both business and leisure travellers. Exteriors that wow, interiors abuzz with activity, decors awash with local colour and well-thought out amenities and facilities. A core component of a stay at an Ozo hotel or resort will be the haven of peace within the guestroom, embodied in the Ozo promise – SLEEP. DREAM.

With its three brand portfolio and the capabilities of a truly international management team, ONYX offers innovative hospitality management solutions across the Indian Ocean, Arabian Gulf and Asia- Pacific regions. Stemming from a solid four-decade history of successful hospitality management services, ONYX looks to the future with plans to manage an additional 40 hotels and resorts by 2018. www.onyx-hospitality.com