American Airlines rocks new look
American Airlines has just debuted a new look for its aircraft, including the already delivered Flagship Boeing 777-300ER aircraft set to fly on Jan. 31. American says the unveiling of the new logo and livery is "the latest step forward in American’s ongoing journey toward building a more modern travel experience for its customers."
The airline is set to take delivery of new, lighter aircraft featuring composite materials that must be painted. Since the polished metal look was no longer an option, the importance of the paint selection became the medium of choice.
Silver mica paint was chosen because it "reflected the passion for progress and the soaring spirit, which is uniquely American," said Virasb Vahidi, American’s Chief Commercial Officer. "Our core colors — red, white and blue — have been updated to reflect a more vibrant and welcoming spirit. The new tail, with stripes flying proudly, is a bold reflection of American’s origin and name. And our new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, including the ‘A’ and the star."
The airline said that American Eagle and the AAdvantage program also will get a new look as of today. The first American Eagle plane will fly the new livery beginning in February.
The new look will be branded across American’s network and will be rolled out over time to the airline’s airports, interiors and exteriors of aircraft, new uniforms, products and services, and technology platforms like AA.com and the American mobile apps.
Do you like American’s new colors? Let us know, comment below.
Gretchen Kelly
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