Amex rebrands
American Express has renamed and relaunched its business travel division following the completed integration of Rosenbluth International.
Rosenbluth and American Express Corporate Travel will be dropped in favour of the new name – American Express Business Travel.
The company hopes to boost business by offering its customers a full range of services to manage travel expenditure. It is trying to move away from a focus on the highly competitive area of transaction fees to instead show corporate customers where money can be saved from overall travel spend.
A new logo, which looks like a pie chart with a small section highlighted, is designed to further this message.
President Charles Petruccelli says the company has combined the best of the product offering from both travel management companies (Rosenbluth and Amex). Among the products on offer is consulting services, a travel portal and online booking platform, and a reporting suite.
American Express Business Travel is undertaking a PR and marketing campaign in a bid to raise its profile and push the logo into the public eye.
Report by Ginny McGrath
Ginny McGrath
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
Phocuswright reveals the world's largest travel markets in volume in 2025