ANA Holdings launching new airline brand
Despite warning of a huge loss, ANA Holdings is establishing a new airline brand.
The new venture will be positioned between the main ANA full-service brand and low cost carrier Peach.
Like the two existing airlines, it will ‘match the values of the new normal during and post Covid- 19,’ ANA said.
It will fly an all-Boeing 787 fleet with two classes of service on ‘growth market’ routes in Southeast Asia and Oceania.
It will be based upon the foundations of Air Japan, which is ANA’s charter airline business.
"By using the current Air Japan entity as the foundation, the brand will be capable of responding to sudden changes in demand and begin operations quickly after its establishment," ANA said.
The company expects it to be operational around fiscal year 2022.
Written by Ray Montgomery, Asia Editor
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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