Arrival figures hotting up for Iceland
Iceland experienced its highest ever visitor numbers in January as its non-euro status and improved accessibility look set to boost popularity further in 2010.
The destination suffered in 2009 as recession-hit Britain stayed at home – Brits provide the largest source market for Iceland.
But Iceland Tourist Board said the country saw an 11.6% year-on-year increase in visitor numbers from the UK in January – that amounts to 4,312 compared to 3,865 for the same month in 2009. That year, 61,619 visitors arrived from the UK.
“2009 was a challenging year for Iceland but these figures are very encouraging and there is further cause for optimism as visitors will soon have a greater range of travel options, not only from the UK but also within Iceland.”
Iceland Express and Icelandair are to make the destination more accessible for British travellers. In June, there will be a new direct flight to Iceland’s second biggest city Akureyri while Birmingham is set to become the sixth UK airport serving Reykjavik.
By Dinah Hatch
Phil Davies
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