Attraction World adds new UK ‘experiences’
Attraction World has more than doubled the number of ‘experience’ based products it features to 82.
The theme park and attraction ticket specialist introduced 35 of the products in November 2008 but will add another 47 in the UK this month.
It claims the decision was based on demand from agents for this type of product.
Sales and marketing director Tony Seaman said: “Agents have really got behind this product and we’ve grown the portfolio faster than expected due to demand.
“In these tough times, when increasing revenue is imperative, we are able to provide agents with an extensive programme of experiences the gives them something extra to sell.
“With Easter, Fathers Day and the wedding season fast approaching, these experiences are likely to be very eye-catching if they are pro-actively promoted.”
The operator also hopes to take advantage of a rise in ‘nano breaks’ , with customers going away for just one night rather the traditional two or three night short breaks.
“For many, if you only have one day/night away then doing something cool such as circus taster day, being a Zoo Keeper for a day or air-born indoor skydiving will make the trip more memorable than ever,” added Seaman.
Air-born indoor skydiving costs £99 per person while being a zoo Keeper for the day costs £149.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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