Avis appoints head of marketing UK

Thursday, 17 Sep, 2008 0

New Yorker Josi Kytle has been appointed head of marketing for Avis UK, based in Hayes.

She replaces Xavier Vallee, who has been promoted to head of direct marketing at Avis Europe.

Kytle joins from Avis Europe, where she led European brand and marketing communications since 2006.

Previously, she worked for British Airways in several high profile marketing roles both in London and her native New York.

During her time at Avis Europe, Kytle launched the speed of service guarantee, Avis Preferred 3 Minute Promise, across Europe and implemented new brand and communications guidelines across the corporate and licensee network.

In addition, she devised a Corporate Social Responsibility strategy for the company.

â€œAlthough the travel industry is facing difficult times, it is in times like these that smart businesses win share, drive customer loyalty and long-term engagement,â€ said Kytle.

By Bev Fearis

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.