BA appoints new UK & Ireland head of sales
British Airways has announced that Stephen Humphreys will be the airline’s new head of UK & Ireland sales and marketing from the end of July.
He will replace Richard Tams, who after five years in the role, is moving to become the airline’s executive vice president, China.
Humphreys will take on the responsibility for British Airways’ and Iberia’s relationships with its UK and global corporate customers, travel management companies, partner leisure agents and tour operators.
Drew Crawley, British Airways’ chief commercial officer said: "We are delighted to have Stephen on board in this strategically important role.
"The UK market is crucial for British Airways and Stephen brings a fantastic wealth of experience to the position, which will enhance our relationship with all of our stakeholders."
Humphreys said: "I’m really looking forward to joining the terrific team at British Airways and continuing to build on Richard Tams’ great work with our corporate customers and industry partners."
Humphryes has worked in the airline and travel industry for 20 year, previously holding senior roles with BA including regional general manager South West Pacific and general manager corporate sales in UK & Ireland sales.
Subsequently, he held various senior regional and sales positions within Qantas, in Australia, before moving to New Zealand to become managing director of Stella Travel Services, the country’s largest integrated travel company.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
In Italy, the Meloni government congratulates itself for its tourism achievements