BA debuts new first class

Wednesday, 11 Feb, 2010 0

 

 
 
A wider bed features as part of a £100 million redesigned first class by British Airways.
 
The new First takes off today (Wednesday) on a Boeing 777 bound for Chicago. 

The redesigned suite features an enhanced bed – wider with a new ‘intelligent’ mattress and 400-thread Egyptian cotton bed linen. 

Each suite has a personal wardrobe, a leather-bound writing desk that converts into a dining table, a new 15” in-flight entertainment screen and a buddy seat to enable customers to dine together.  

 
Lighting and electronic blinds can be modified to reflect mood and time of day.

Passengers have “precision control” over their seat position thanks to an innovative seat control unit that replaces the switches, allowing them to activate the bed position and pneumatic panels to support the head and lumbar positions.

The new key features include:

  • A 60% wider bed at the shoulders
  • Personal wardrobe
  • Personal electronic blinds
  • A 15” in-flight entertainment screen
  • USB port, RCA jack and noise-cancelling headsets
  • Fully integrated ambient and mood lighting
  • Anya Hindmarch washbag and amenities by D.R. Harris & Co.
  • Leather bound writing table
BA head of customer experience Mark Hassell said: “We have contemporised First and created an intimate private jet experience onboard.
 
“We have resisted gadgets and gimmicks and focused instead on simplicity and quality.
 
“Every feature has been carefully considered and researched to ensure we are giving our customers what they want.”

A new premium service style has been developed for cabin crew to ensure world-class service for customers who can eat, sleep and work when they want to.  



 

profileimage

Phil Davies



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...