BA named top UK superbrand
British Airways has been rated as the top UK superbrand for the fourth year in succession.
The index is an annual survey of consumers’ views on brands’ quality, reliability and distinction, organised by Superbrands UK.
BA also came top in the 2017 business superbrand list, with Virgin Atlantic in seventh place and Hilton Hotels and Resorts coming in at 20th.
The consumer top 20 superbrand list also saw Thomas Cook, Heathrow, National Express and P&O Cruises take the number-one spot in their categories.
ABTA has been named as a qualifying consumer superbrand and a business superbrand.
Business superbrand winners in the travel sector include Hilton, American Express Travel and Eurostar.
Stephen Cheliotis, chief executive of the Centre for Brand Analysis, which compiled the results on behalf of Superbrands UK, said: "In what can only be described as a significant year of change, the UK public have very much opted for brands that represent continuity, consistency and comfort.
"The Top 20 brands, bar a few notable exceptions such as Google and Apple, are traditional stalwarts of UK life.
"This is evident from consumers still favouring British Airways, returning it again as the UK’s leading Superbrand despite its recent challenges."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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