Bahamas tourism pitching to Yankees fans
The Bahamas ministry of tourism has already reached first base in attempts to woo the New York Yankees into a co-branding partnership.
Director of Sports Tourism Greg Rolle led a team of sports officials to New York to speak with Yankees executives earlier this week and the response to a partnership was "very positive, very upbeat, and the possibilities are endless," he said.
The Bahamas sports delegation included Minister of Youth, Sports, and Culture Danny Johnson, Ministry of Tourism Sports Marketing Executive Jeff Rodgers, and Senator Greg Burrows.
Minister Johnson says a partnership with the Yankees means the Bahamas could have access to a huge new market.
"The New York Yankees has 3.4 million people attending their games per year, and have about 25 million people in the tri-state area who are fans of the franchise, he said.
The Ministry of Tourism has worked with several sports teams in the US and currently has a marketing partnership with the Miami Heat.
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