Banned Twitter campaigns and favourite infographics
As the nation mourns the fact that there is no longer always something good on television, or that it’s no longer acceptable to plan the day around watching sports you didn’t even know existed, the time has come to admit defeat… the Olympic and Paralympic games are all over.
To get you over the hump, grab a cuppa and take five minutes to review what has been happening in the world of social media this week.
Have a great weekend
Siren
Nike has become the first UK company to have a Twitter campaign banned. Brand ambassadors Wayne Rooney and Jack Wilshere were found to have breached advertising rules. The growing concern that celebrities are using their Twitter accounts as an advertising platform rumbles on…
The award for our new favourite infographic goes to Expedia. More people are relying on their mobile device to book holidays and data is showing that people are planning a majority of their trips whilst already on the move!
Facebook has launched ‘Facebook Stories‘ to highlight innovative use of the social network. It allows Facebook to pull out some of the best content which is being posted across the network. Celebrities are already getting involved and Facebook is inviting subscribers to submit their own.
Art Galleries, flash mobs and instagram – airports have embraced social media with gusto in 2012. Read this great article from Airport World that highlights the different social media platforms that airports are utilising in response to customer demand.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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