Barbados takes to the Solent to promote sailing week
Barbados Tourism took the waters of the Solent last weekend to promote its very own sailing week.
It used the Isle of Wight Round the Island Race as an opportunity to use an innovative ‘bob-up’ dispensary RIB (Rigid Inflatable Boat) festooned with Bajan goodies for the competing crews.
Barbados Sailing week is the Caribbean race season’s opening regatta and replaces the Mount Gay Round Barbados Series.
Organised by Barbados Cruising Club, in association with Barbados Tourism Marketing and Mount Gay, the event is expected to attract top class competitors and takes place on January 16-24.
The Isle of Wight Round the Island Race, one of the largest yacht races in the world, was an ideal occasion to promote the Barbados event.
T-shirts and miniature bottles of the world-famous Mount Gay Rum were handed out as the RIB came alongside competing yachts.
Marc McMollin and Graham McKenzie of TravelMole dispense goodies in the Solent
Marc McCollin of Barbados Tourism said: "Using the RIB to get amongst the competitors whilst on the water was an ideal way of promoting our event. It captured the fun and spirt of the Bajan culture and surprisingly nobody declined our offer of Mount Gay Rum!"
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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