Barbados to focus on wellness and soft adventure in 2019
Barbados Tourism Marketing has designated 2019 as the Year of Wellness and Soft Adventure.
It follows a focus on ‘culinary experiences’ last year which helped to achieve an overall 2.6% rise in visitors to 465,516 overnight visitors for the first half of the 2018.
The UK maintained its place as the biggest market in the six months with 150,225 arrivals, an increase of 3% over the same period in 2017.
"There’s pressure to keep improving and to remain competitive as we continue to grow our brand," said UK director of the Barbados Tourism Marketing Cheryl Carter.
"We must be strategic in our efforts, and now, more than ever, we must focus on our key relationships. Which is why over the next six months, you will see us working even more closely with our partners to ensure these trends continue through the upcoming winter period and beyond."
She said Barbados lends itself well to the theme of wellbeing and soft adventure, pointing to the range of water and land-based activities available including horseback riding on the beach, mountain biking, snorkelling, diving, jet skiing, wakeboarding and paddle boarding, plus a range of luxurious spas and healthy nutritious food from a wide selection of restaurants.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
TAP Air Portugal to operate 29 flights due to strike on December 11
Air Mauritius reduces frequencies to Europe and Asia for the holiday season