Beard leaves KBC after failed management buyout
Helena Beard, managing director of KBC PR & Marketing, is to leave the travel PR and representation agency.
Her departure comes after negotiations for a management buyout failed to reach a successful conclusion.
Beard has been with the agency for five years and has been MD since 2012.
Previously, she was general manager brand and communications at Virgin Holidays.
Beard, a TravelMole blogger, also co-owns KBC China Travel Outbound, an agency offering representation, PR and social media services to global destinations, hotels and commercial travel clients seeking to attract the Chinese leisure traveller.
Beard will be concentrating on growing this business, whilst also exploring other commercial ventures within the travel industry.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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