Bedbank goes luxury
Hotel booking sites are tweaking their websites in response to feedback from the trade.
Bedbank has re-launched its website, re-positioning itself in the luxury sector.
With a new strapline ‘luxury accommodation and transfers worldwide’, the site now only features four- and five-star hotels, villas and apartments, with bookable upgrades and transfers.
It is also offering added value options and exclusive special offers which, it claims, will make it easier for agents to increase margins and control how they mark-up the product.
The website has been improved to give faster searches, improved content, integrated transfers by Transfers4Travel and the ability for agents to personalise and forward accommodation information and quotes to the customer.
BookaBed has also added new functions to its booking system in response to agents.
Agents can now make several hotel bookings within one reference number with the ‘add another hotel’ button and they will also be shown the most popular hotels when they search.
Darren Hall, head of sales UK for BookaBed said : "We are constantly improving & developing our site with the best technology out there and we have made some great new additions to the website following feedback from the forum, the best way to provide the rights ‘tools’ to agents is to listen to what they need to convert sales."
He added that additional enhancements have been scheduled based on feedback and will be launched by the end of Q1.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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