Best Western looks to South Asia for growth
Best Western International has identified the South Asian countries of Sri Lanka and Bangladesh as key growth markets.
Best Western will launch its first hotel in Sri Lanka – a 60-room Best Western midscale property in Colombo – in the next few months.
"The potential for tourism in Sri Lanka is huge," said the company’s vice president of international operations for Asia & the Middle East, Glenn de Souza,
In Bangladesh, the huge domestic population and booming manufacturing sector are driving growth, he said.
Best Western operates the 51-room Best Western La Vinci Hotel in Dhaka.
The company is now planning a major, multi-brand expansion across Bangladesh, with new midscale, upscale and luxury hotels opening in Dhaka and the coastal resort town of Cox’s Bazar.
First to open will be two Best Western Plus upscale hotels – a 232-room property in Cox’s Bazar and a 56-room hotel at Dhaka Airport.
"Bangladesh is one of the world’s new tiger economies, with strong GDP growth," said de Souza,
"With rising incomes, strong growth in domestic travel, and a shortage of internationally-branded hotels, we believe Bangladesh represents a major opportunity."
Ian Jarrett
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Airlines suspend Madagascar services following unrest and army revolt
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Airbnb eyes a loyalty program but details remain under wraps