Blue Chip Vacations appoints marketing director
Self-catering holiday Blue Chip Vacations has appointed Neil Simpkin to the newly created role of marketing director.
He joins from Flybe where he was head of digital and loyalty marketing, responsible for online customer retention and acquisition across Europe.
At Blue Chip, he will oversee the continued expansion of the brand across 2009.
Blue Chip Vacations recently reported a 65% increase in bookings for 2009, compared to the same period a year ago.
It represents around 500 handpicked four- and five-star properties across Devon and Cornwall.
Managing director Liam Gavin said: “Neil’s expertise in building high profile brands and growing revenues will be invaluable to us as we look to continue expansion and deliver a record year for the business in 2009, with more holidaymakers than ever looking to stay in the UK.â€
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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