Blue Sky offers emerging group of travellers a new way to fly

Sunday, 24 Aug, 2007 0

American Express has announced the launch of its revolutionary new Blue Sky Credit Card, designed to make it easier for consumers to use their credit card points to fly on the day they want. 

“We designed the Blue Sky Credit Card after identifying a gap in the market – people who travel several times each year and aren’t part of a frequent flyer program whose needs aren’t being met through existing loyalty programs,” said Pierric Beckert, Country Manager of American Express Australia.

“With Blue Sky, consumers will simply have access to more seats when they want to fly.”

The American Express Blue Sky Credit Card is the only credit card in Australia that offers travellers the chance to use their points to book flights on a number of leading airlines to a range of popular domestic and international destinations for a set number of points without needing to join a frequent flyer program. 

“Blue Sky Cardmembers will have the peace of mind of knowing they will get a flight on the day they want to fly without having the points required fluctuating over time.”  “If customers call American Express at least 30 days before they fly, they need only pick a day and the customer service team will send them their itinerary once the flight is booked,” said Mr Beckert.

Once Blue Sky Cardmembers begin earning points they can redeem them to reach four different zones, with a  range of flight destinations to choose from under each zone. For example, a Blue Sky Cardmember living in Sydney could travel to Brisbane once they earned 16,000 points (Zone 1), Hobart once they earned 24,000 points (Zone 2), Fiji once they earned 42,000 points (Zone 3) and Hong Kong once they earned 90,000 points (Zone 4). Flight taxes are paid separately.

To celebrate the launch of the Blue Sky Credit Card, customers will only need to earn half the number of points to fly to their destination of choice up to 1 January 2009. For example, a Blue Sky Cardmember living in Sydney can travel to Brisbane once they earn 8,000 points up to 1 January 2009 instead of the standard 16,000 points.

“This means that savvy travellers will get to their destination sooner with the Blue Sky Card over this period.”  “If you spend as little as $160 or more each week on your credit card for one year you will get a free flight with this card on the day you want to fly,” said Mr Beckert.

From 1 point for every $1 spent, to 24/7 servicing and domestic and international travel insurance, the American Express Blue Sky Credit Card provides access to an extensive range of services and benefits. 

Other benefits that come with the American Express Blue Sky Credit Card include supplementary credit cards for no additional fee, refund and purchase protection and up to 55 days interest-free credit on purchases.

The American Express Blue Sky Credit Card has an annual fee of $95. 

For more information visit www.amex.com.au/bluesky

Report by The Mole



 

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John Alwyn-Jones



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