Bmi regional offers ‘Happy Hour’ fares
Bmi regional is launching a ‘Fly Time’ campaign offering lower fares to customers who book at weekday lunchtimes and weekends.
Fares on selected ‘routes of the day’ will be available between 12-2pm Central European Time Monday to Friday and all day at the weekends.
Fares will start from €44 one way.
Packaged like game show, customers are invited to ‘play’ by answering a multiple-choice question.
Whether they answer correctly or not, the customers will still be taken to the routes of the day menu and the lowest fares to book.
If they answer correctly, customers will also be put into a draw to instantly win a price. Up to five free flights will be given away each day.
Each day there will also be a guide to the chosen destination, showcasing what visitors can see and do there.
Chief commercial officer Jochen Schnadt said: "We wanted to create something for people to have a little fun with – a game to enjoy on their lunchbreak.
“This perfectly encapsulates that. There is no need to make a purchase, anyone can still play the game and learn a little more about bmi regional and where we fly, plus they may even win a flight.”
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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