Boeing a top contender again
Boeing recently announced a record number of commercial airplane orders last year, an indication it has taken the lead in annual sales of commercial aircraft from its European rival Airbus.
“After years of ethics scandals and competitive setbacks, aerospace giant Boeing is on a winning streak. Neither its rivals nor its past sins seem to be slowing it down,” wrote USA Today
In 2001, Boeing lost his lead in annual sales to Airbus.
Behind Boeing’s 2006 sales surge is its innovative 787 Dreamliner, the continuing popularity of its workhorse 737, and production and management blunders by Airbus.
“We have had a good year,” said Boeing CEO Jim McNerney, who took over 18 months ago, in a recent interview at Boeing headquarters with USA Today.
“Boeing is back on the top of the mountain,” said author John Newhouse, whose new book is Boeing VersusAirbus,.
With an estimated $60 billion in revenue last year, Boeing is the world’s biggest aerospace company and the US’s largest exporter.
Boeing’s star is its new 787 Dreamliner. The Dreamliner is described as lighter, faster and more fuel-efficient than its predecessors in large part because its fuselage will be built entirely of man-made composite material, not the traditional aluminum.
The wide-body jet, designed for about 250 passengers and set for commercial introduction in 2008, has garnered 471 orders to date, more than any other brand-new jet ever developed. Airbus is reportedly years away from having a competitive plane.
Report by David Wilkening
David
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