Boeing confident of Asia Pacific success
While all the hype is concentrating on the imminent arrival of the Airbus A380 to celebrate Qantas’ 85th birthday, rival manufacturer Boeing is quietly confident that it will secure more than its fair share of the giant Asia-Pacific aircraft market.
“Passengers are the foundation of air travel, and in a competitive market the airlines will continue meeting passenger’s demands for more direct non-stop flights to destinations around the world with longer-range, efficient and comfortable airplanes,” said Boeing Commercial Airplanes Director Randy Tinseth.
The two giants of world jetliner manufacturing, Europe’s Airbus and US-based Boeing, have been lobbying Qantas, Singapore Airlines and Cathay Pacific furiously over the past few months for a piece of the action.
Boeing’s drawcard is the 787 Dreamliner, a 220 to 290-seat aircraft that the company claims will offer unprecedented comfort and efficiency. Air New Zealand recently ordered two more to compliment their existing order.
Asia-Pacific has always been the key market for both jetmakers. It has the fastest growth, and it buys the biggest airplanes that generate the most profit.The region is expected to demand nearly 7,200 new airplanes amounting to US$770 billion over the timeframe, remaining the largest market outside of North America for new commercial airplanes.
The stakes are high and in a buyers market, both manufacturers are expecting some fierce wheeling and dealing before the major carriers decide on the makeup of their new fleets.
The Qantas board will meet on December 7 to decide the first winner in this high flying poker game, when it receives a recommendation for a 100 aircraft commitment valued at $20 billion.
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