Bowen Travel signs Sunhotels dynamic packaging deal
The Bowen Travel Group is to offer dymanic packaging in a deal with accommodation-only trade website Sunhotels.
Bowen has more than 40 agencies across the Midlands and North of England trading under the Yorks Travel, Bowens and Appleby Travel Agents brands. Three hundred other agents use the system.
Bowen retail director George Reynolds said: “Thyere is an increasing demand from discerning travellers for dynamic packaging and we feel that by integrating the Sunhotels.net system into our agencies we will be able to offer the greatest choice of holiday options.”
The deal with Bowen comes six months after the launch of Sunhotels in the UK. The site now features more than 580 properties, including New York and Florida for the first time. It pays 15% commission to agents.
UK sales director David Sleath said: “It is important that independent travel agents recognise the benefits that using the system will bring to their business.”
Report by Phil Davies
Phil Davies
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Airbnb eyes a loyalty program but details remain under wraps
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026