Brand USA expands music-themed marketing campaign into 2019
Brand USA has committed to continuing its marketing campaign, Hear The Music, Experience The USA, this year.
The campaign, launched in 2018, uses the power of American music to promote destinations to international travellers.
"Music can inspire travel through the emotional bonds it creates," said Tom Garzilli, chief marketing officer Brand USA.
"Combining the power of music with the immersive content of the Hear The Music, Experience The USA campaign, our global audience can continue to explore new destinations while seeing people and places they thought they knew through a new lens.
"The United States is and always has been a melting pot, and American music reflects the fusion of cultures, traditions, and ethnicities that travellers from around the world are invited to discover. We are thrilled to build on this successful campaign to bring our rich musical heritage to a global community of listeners."
For 2019, Brand USA has worked with 10 artists whose hometown musical heritage has influenced their interpretation of two iconic American songs: What I Like About You by The Romantics and Boogie Shoes by KC and the Sunshine Band.
The 10 artists and 10 cities and musical genres are as follows:
What I Like About You
Dr. Joe (Rock) Austin, Texas
Lady Lark (Pop) Minneapolis, Minnesota
The late Mike Ledbetter (Blues) Chicago, Illinois
The Wooks (Blue Grass) Owensboro, Kentucky
Xperimento (Latin Fusion) Miami, Florida
Boogie Shoes
2019 Grammy nominated artist Cedric Burnside (Blues) Jackson, Mississippi
Kat Meoz (Rock and Roll) West Hollywood, California
Omar Aragones (Hip Hop) Detroit, Michigan
Robin Barnes (Jazz/Soul) New Orleans, Louisiana
Frankie Moreno (Vintage Rock) Las Vegas, Nevada
Brand USA will also expand its partnership with Spotify to create an additional five city-inspired playlists.
See www.visittheusa.com/music for more details.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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