Brand USA touts successful start to US golf tourism survey
Brand USA is touting a strong start to its recently launched National Golf Tourism Survey in collaboration with the International Association of Golf Tour Operators (IAGTO).
Since rolling out the program two months ago, more than 50 state tourist boards and local convention and visitor bureaux have signed up to participate.
In addition, over 200 golf courses have completed the golf visitor survey.
"Calculating the current value of golf tourism and assessing its capacity for growth on a regional basis is an essential first step to developing an effective golf tourism strategy," said IAGTO project coordinator Guillaume Post.
"This survey and service is being conducted entirely free of charge and we would like to invite every state tourist board, regional tourism organisation and commercially minded golf course to get on board."
The nationwide survey aims to assess the impact of golf tourism in order to develop a strategy to grow the US golf tourism industry by targeting key international markets.
The initiative was first unveiled in June at the 7th annual North America Golf Tourism Convention hosted by IAGTO at Palm Springs.
Results of the survey will be released at next year’s IAGTO North America Golf Tourism Convention at Pinehurst Resort, NC in June 2016.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
All eyes on Qatar as Qatar Airways leads a season of global events