Brand USA unveils MegaFam details
Brand USA has unveiled details of its UK & Ireland MegaFam 2018.
Now in its sixth consecutive year, the fam trip will take place from April 26 to May 4 in partnership with American Airlines and British Airways.
Seven different trips will end in Nashville on May 3, showcasing the city’s vibrant live music venues, thriving culinary scene and a new flight route being launched by BA next year.
In May 2018, BA will launch a five-a-week service from Heathrow Terminal 5 and will be the only airline flying direct between the UK and the capital of Tennessee.
A total of 100 agents will be split into groups to travel on the new itineraries, each one exploring some of America’s most musically rich destinations, before flying into Nashville for a finale event.
Here, agents will also have the chance to attend a screening of America’s Musical Journey, Brand USA’s upcoming giant-screen film celebrating the cultural and musical treasures of the US.
The new film, expected to have a world premiere in February, follows singer/songwriter Aloe Blacc as he explores some of America’s iconic cultural cities, including New Orleans, Chicago, Detroit, New York City, Nashville, and Miami Beach.
Agents will be able to win a place on MegaFam 2018 by booking American Airlines and BA flights to the US during the entry period starting from December 1 2017 until March 23 2018.
To qualify, agents must also earn a number of USA specialist badges on the official agent training site, USADiscoveryProgram.co.uk.
Itineraries and exact details of how agents can qualify to win a place on the MegaFam will be released later this month.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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