Brazil says ‘Celebrate Life’ in new ad campaign
Brazil launched a new international tourism campaign at the London Film Museum this week.
"The World Meets in Brazil. Come Celebrate Life’, promotes the destination as the host of major sporting events including the 2014 FIFA World Cup, the Rio 2016 Olympics and Paralympic Games. The two minute promo video also features business travel, epicurean adventures, outward bound experiences and ends on the most famous image of the country, Rio’s massive ‘Christo Redentor" statue.
The campaign, which celebrates Brazil’s warmth and diversity, was created by the Ministry of Tourism and Embratur (the Brazilian Tourism Board).
"The latest campaign emphasizes friendliness and openness which are the most endearing characteristics of Brazilian people," said Flavio Dino, the President of Embratur. "We are our culture – the rhythms of Brazil, the warmth of a hug, our traditional cooking and the artists who fill our museums. Brazil is difficult to describe but you can feel it, and that is what really matters. Brazil is for all the world to experience."
Minister of Tourism, Gastao Vieira added: "In 2022 we want to be among the three major tourism powers in the world."
Gretchen Kelly
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season