Brightline rebrands to Virgin Trains USA
Florida railroad operator Brightline is getting a new minority investor and a new name.
It has secured investment from Richard Branson’s Virgin Group which will see Brightline rebranded to Virgin Trains USA.
It is not the first foray into the rail business for Virgin.
It has operated passenger rail services in the UK for years.
Brightline began operating rail services from Miami Fort Lauderdale and West Palm Beach earlier this year and plans to extend it to Orlando within three years.
"Virgin has built a respected and trusted brand in travel and hospitality. With our shared focus on customer experience we are well positioned to build on our success," the company said in a release.
Brightline just recently announced plans to construct a high-speed railroad connecting Southern California and Las Vegas.
Brightline’s existing management team will continue to manage operations and business strategy.
"Brightline is at the forefront of innovation in this market, and the ideal partner for Virgin to work with to alter perceptions and traveling habits across the United States," Branson wrote in a post on the Virgin website.
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